How Cool Is Blogging

All the big ad agencies are developing blog strategies for their clients. Apparently, if your product hasn't been mentioned in a blog, you're on the road to bankruptcy.

Yesterday, my wife and I received FIVE - count 'em, 5 - green boxes with odd labels. Actually, two were addressed to Fine Books contributors, two to my wife, and one for me. In each box we found a small bottle of Hendrick's gin, a cucumber, and a card with a web address.

Originally, we only opened the ones addressed to us, but once we realized gin - our alcoholic beverage of choice (I've had two today - it was a rough day) - was enclosed, we purloined all five. I'm sure the other Fine Books folks probably didn't want theirs, but I'm not about to ask.

It turned out to be a promotion from Hendrick's, one of our top three gins. Amy and I prefer Beefeater, which I know is a cliche, but it's also the best gin for martinis. Hendrick's is probably our second favorite. (Is anyone from Beefeater reading this - we can be bribed. Really. We once knew an employee of the firm that represented Beefeater, and we really enjoyed the relationship.)

I'm not sure what we were supposed to do with the cucumber. The cocktail recipe Hendrick's provided called for gin (which they kindly sent), mint, soda, ice, and a bit of sugar - ingredients that cost me close to $5. It was a nice cocktail. The recipe didn't include a cucumber, so I sliced one thin and floated it in the drinks.

What does this have to do with book collecting? We're featuring early cocktail books in the next issue.

Bombs away.

Comments

[jgodsey]

sooo... unfair, no one EVER Sends me booze! and I need it more than you do, it keeps me from going around whacking people with the business end of a shovel. 8(

[Jim]

Two part reason for this note…
1) I’ve been reading through your posts and am really enjoying your insights. Thanks for taking the time to keep up the blog!

2) Would you be interested in receiving a copy of “The No Complaining Rule: Positive Ways to Deal with Negativity at Work,” a newly released book by Jon Gordon? I think you’d enjoy the premise of the book and some of the stats that Jon speaks to… such as how negativity costs companies 250-300 billion a year, according to Gallup. How various surveys say that 70-80% of people hate their jobs. And how more people die Monday morning at 9am than any other time. It’s really a book about developing positive solutions.
I work with Jon and since you are a thought leader whom I respect I’d love to get your feedback about dealing with negativity in the workplace and possibly introduce you and Jon to each other. You can check out more about the book and watch few short promo videos we’ve made by going to www.NoComplainingRule.com. There’s a part in the first one where the boss head butts an employee for complaining. It’s hilarious!
Thanks and please let me know if you’d like to check out the book.

[Marinka]

Maybe you're supposed to pickle it? Beefeater? Really? I love Tanqueray.

[juicy]

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